The packaging workshops feature the industry’s best of the best, many exhibitors showcase packaging at the upcoming Future Private Labels

Private labels orPrivate Brands? Are private labels doomed to be price-driven? Do they have to “copy” the Big Brands? Wojciech Mierowski of the New Brand Attitude discusses future of private labels – discussions at the admission-free packaging workshops. The author of branding strategies for the biggest Polish brands such as mBank, Tyskie, Lech, Żywiec, WP – Wirtualna Polska. Nominated for the 2002 Man of the Year award by the editorial team of the Impact magazine for creating the logotype for Poland  (a kite).

Detailed workshop programme available at

Wojciech Mierowski will also present at the Future Private Labels conference (programme available at

Such a rich and diversified workshops programme is owed to the involvement of packaging companies. This year’s Future Private Labels bounds with companies involved in the sector of packaging. You are whole heartedly welcome to tour over the expo stands of Coffee Service LLC which produces foil packaging, doypack foil bags (doypack with zip close/open system).

Another exhibitor – Sofrupak Witold Gaj deals with paper and cardboard production for packaging use. The company is the creator of innovative, eco-friendly SoFruPak® packaging systems that allows for longer and more efficient fresh fruit storage. Techpack Group LLC uses the exhibition to present its packaging systems and displays rendered in corrugated and solid texture.

There are also foreign exhibitors, the list includes Kyiv Cardboard and Paper Mill, which manufacture cardboard and paper products. The portfolio includes corrugated packaging, cardboard solutions and hygienic products such as handkerchiefs, kitchen paper and toilet paper.

Join us for Future Private Labels exhibition. Free entry for business insiders – registration at



25 October – the second in Targi Kielce’s series of experts conferences held within the scope of FUTURE PRIVATE LABELS Poland & CEE

Last year’s Targi Kielce Future Private Labels conference 120 participants

2017’s edition of Poland’s biggest event solely and exclusively devoted to private labels, i.e. Future Private Labels inTargi Kielce gives an insight into feasible ways to change image, strategy development, product management and packaging re-branding.  These topical issues will be discussed at a conference which complements the expo.  The speakers list comprises only business-insiders who boast numerous achievements.

– Working on private labels  image change is by no means a simple matter.  and require precise production costs calculations, balancing profits and losses the change may bring about.  – says Dorota Kałowska, the FPL project coordinator, a well-known specialist in private label industry and the Polish Chamber of Commerce’s expert  – The conference also offers the opportunity to become familiar with the latest trends and modern strategic tools.  The conference participants will also become familiar with specific product launches and their success stories.

The Future Private Labels programme is a chance to get an insightful picture of development perspectives in the private label product in Poland years 2017-2022. The insight has been prepared by PMR.      The private label strategy integration  with the retail-chain strategy – new challenges will also be discussed; Cobalt Spark will give food for thought.  Vegetarian and bio trends on the FMCG and private label markets and many other private-label related issues will be extensively discussed in the session.  Go to and see more.  The discussion panel will focus upon “Private labels v brands – what are the Polish market’s bearings?”

The speakers and panellists list for the Kielce session on 25 October includes:  Magdalena Szot (PMR), Dorota Kałowska (COBALT SPARK),  Andrzej Wojciechowicz (FMCG Consulting), Edyta Dembinska (PIOTR I PAWEŁ), Karolina Liberka (Business Development Deputy Director / Feno,)  Robert Lis (DS Smith Packaging), Wojciech Mierowski ( BNA/Brand New Attitude).

LIDL private label campaign Poland has never seen before

LIDL z kampanią marek własnych, jakiej nie było dotąd w Polsce

Private label food products portfolio by Lidl retail chain has been actively promoted in television commercials as equally good or even better than famous brands’ products. This is Poland’s first private labels campaign of this type.

The Lidl’s 100 private labels range includes about 1,200 products;  they generate as much as 70 percent of the company’s revenue.  Dorota Wellman  has become the ambassador of television campaign designed to promote private labels.  Mrs Wellman – witty and amusing, encourages clients to reach for proven and highly rated private label products offered by Lidl.

The advertisement was devised as the result of consumer research conducted by GfK Institute on behalf of Lidl. According to the respondents’ answers, as many as 67 percent put value for money product at the top of their priority list. “It is clever and cheap to buy Lidl brands” is the slogan which supports private labels in this campaign. A reference to smart shopping which has gained increasing popularity in Poland perfectly goes in line with the world trends.

Smart of shopping was also discussed at the Future Private Labels – the events held in June in Targi Kielce. Future Private Labels combines the experts-only conference which features keynote speakers from home and abroad with Packaging Workshops  and private label exhibition.