Private labels orPrivate Brands? Are private labels doomed to be price-driven? Do they have to “copy” the Big Brands? Wojciech Mierowski of the New Brand Attitude discusses future of private labels – discussions at the admission-free packaging workshops. The author of branding strategies for the biggest Polish brands such as mBank, Tyskie, Lech, Żywiec, WP – Wirtualna Polska. Nominated for the 2002 Man of the Year award by the editorial team of the Impact magazine for creating the logotype for Poland (a kite).
Detailed workshop programme available at partner.targikielce.pl/fpl/pl/warsztaty/
Wojciech Mierowski will also present at the Future Private Labels conference (programme available at partner.targikielce.pl/fpl/en/conference).
Such a rich and diversified workshops programme is owed to the involvement of packaging companies. This year’s Future Private Labels bounds with companies involved in the sector of packaging. You are whole heartedly welcome to tour over the expo stands of Coffee Service LLC which produces foil packaging, doypack foil bags (doypack with zip close/open system).
Another exhibitor – Sofrupak Witold Gaj deals with paper and cardboard production for packaging use. The company is the creator of innovative, eco-friendly SoFruPak® packaging systems that allows for longer and more efficient fresh fruit storage. Techpack Group LLC uses the exhibition to present its packaging systems and displays rendered in corrugated and solid texture.
There are also foreign exhibitors, the list includes Kyiv Cardboard and Paper Mill, which manufacture cardboard and paper products. The portfolio includes corrugated packaging, cardboard solutions and hygienic products such as handkerchiefs, kitchen paper and toilet paper.
Join us for Future Private Labels exhibition. Free entry for business insiders – registration at http://bit.ly/2xw98CI.